ACCEPTABLE FILE FORMATS

Animated GIF, JPEG, SWF*: Must be RGB and 72 dpi.

*SWF SPECIFICATIONS
Submit the original working file (FLA), the final exported Shockwave Flash file (SWF), and an animated GIF (if you were to ever run in our e-newsletter, Flash files are not acceptable). The SWF and GIF must be no more than 30K each in file size. This may mean you will have to simplify the animation to ensure the GIF is 30k. Flash animations may not contain music or sound effects. All text used in the FLA  file must be converted to shapes prior to submitting. The entire area of the Flash animation must be covered by a button linking to your Sitelet, or if you do not have a Sitelet, you may link to your company’s website. No other interactivity is allowed.

BORDER
Ads that feature a white background must have a minimum 1-pixel border to differentiate ad from editorial content.

FILE SIZE REQUIREMENT
Banner and Square Image ads can be no more than 30k in size. Display, Skyscraper and Leaderboard ads can be no more than 50k in size.

Link
When submitting animated GIF or JPEG file, please specify where your banner should link. If no link is given, your ad will link to your Sitelet. See SWF Specifications above for linking your Flash banner.

Tips
Feature a Call to Action button, such as a “Click Here” to encourage users to click on your ad.
Keep the animation short. Many studies show you have less than 10 seconds to grab a user’s attention; make sure you get your message and Call to Action across in those first seconds.
Keep the copy short and simple.
If the purpose of your ad campaign is to build your brand, it is advisable to include both your logo and web site address.
To keep to the maximum file size limit, you may have to simplify the animation and optimize and limit the number of colors used.

AD SUBMISSION
E-mail
production@fullthrottle.in
To prevent file corruption, always use Stuffit, Zip, WinRAR or any Macintosh self-extraction format. Include in the subject line of your email the following tagline: “Name of Advertiser/Web Advertiser.”